Tess Holliday started the #effyourbeautystandards as an act of rebellion against the ‘patriarchy’ and their beauty standards, i.e. thin is beautiful and fat isn’t. Suddenly, thousands of fat girls weren’t afraid to wear what they wanted and they wouldn’t let anyone tell them otherwise.
It was great to see hefty women develop enough confidence to take risks, fashion-wise, by donning clothes that they previously wouldn’t have dared to wear. Suddenly, they were sitting by the pool in fatkinis. They enjoyed summers in sleeveless tops and shorts. They sizzled in bodycon dresses.
Health aside, I’m also interested in fashion. Thus, the #effyourbeautystandards campaign helped the body positive community by challenging fat women to step outside their comfort zone and wear prettier clothes. Guess what? Some of these curvy ladies have impeccable taste!
Just like Yen Ling gently insisting that I try on my first bodycon dress, we all need that little push at times to try different things. Today, there is a lot more variety in my wardrobe. I have more fun shopping, since I can look at bodycon dresses, tops and bottoms too!
So while Tess Holliday might not be the most honest person (she scammed her fans in late 2015) and her arrogance is off-putting, I must concede that her campaign and brazen attitude helped many obese women develop confidence in themselves and dress their bodies better.
That isn’t necessarily a bad thing. After all, a fat, well-dressed woman certainly looks better than a fat slob!
Wishing you fun,